WHY SMS ADVERTISING?
Mobile Advertising takes the case of one-to-one marketing one step further, since it allows companies to send personalized offers regardless of time and space boundaries. By employing all the characteristics of one-to-one marketing and augmenting them with features such as location awareness, ubiquitous customer reach, direct response and time independence, mobile advertising is emerging as a promising advertising channel. Factor analysis is employed for model generation and the outcome provides four main categories that may impact the effectiveness of the SMS advertising communication: campaign strategy, target, creative development, and source.
Compared to other forms of direct marketing, text message is cheap, very effective, and enjoys the highest recall rate of any advertising channel.
Anytime, anyplace, anywhere:
These terms simply cannot be applied to any other form of media. Through the mobile device in your pocket, you can interact with the world via a range of services and a variety of technologies.
A new language of data communication has evolved where consumers can be reached through picture messages, text messages, email, radio and video content on the handset.
Simply put, we create mobile marketing opportunities for clients. Our offering has two sides: consultancy and campaigns. The mobile service is tailored for each client, depending on mobile marketing experience, expectations and aspirations.
SMS advertising is evolving as an extremely desirable method of target marketing for a range of market groups ranging in age from late-teens to middle aged. In many cases SMS advertising can be integrated into planned advertising campaigns to leverage response rates, or new campaigns can be built with SMS text messaging as the primary mechanic.
SMS advertising has the unique capability of targeting consumers based on age group, gender, interest or even location. Through the mobile operator’s profiling of its users, advertisers can reach their target audience with much ease and through the mobile operator’s satellites advertisers can reach users based on their geographic location at a specific time.
At the core of WHIVE.com’s strategy is its unique approach to personal profiling called e-personality. Every content decision taken by a user on the mobile phone reveals a little more about the user. E-personality is the reflection of the user’s needs, desires, and identity.
This allows the advertiser to maximize the impact of a campaign, making sure the right message reaches the right person at the right time and location, eliminating wasted advertising money.
BENEFITS
Highly segmented targeting
Based on pre-registered subscribers socio and demographic attributes (up to 15 attributes). Our users are basically within the age bracket of 19 and 39.
High market penetration
Penetration of Mobile phone users in Kenya currently is wide and reaching them through sms is personal and effective.
Zero wastage Marketing
campaigns are charged based on delivered messages. When you pay for an ad delivery, you are assured it reached the desired persons.
Direct response
Via SMS, Email, link to call centre, etc.– not only increasing loyalty, but driving activity for your business.
EFFECTIVENESS
Targeting
Campaigns can be targeted and tailored to selected audience.
Relevancy
Messages sent to that audience must be relevant to them.
Simplicity
Mechanics for mobile marketing must be very simple. If the consumer does not get it the first time, he/she will never participate in the promotion again.
WHY WHIVE.COM?
Whive Platforms has branded Corporate sponsored SMS and the fact that it is a free service to the public makes it very popular among people who have internet access. Each SMS sent carries an advert and thus reaching thousands of mobile users in a day. Whive.com is a sure way to reaching your targeted audience. Whive.com will guide you on selection of proper tagline and a definite way to define your reach.
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